Ad agencies now have access to a new market – subscribers who are willing to view advertising in exchange for free access to the data. Advertising can be customized to target consumers based on information they have volunteered as well as local marketing opportunities.
Advertising agencies can easily work with operators using the view2surf™ solution. Because the system works similar to conventional interstitial TV advertising, a full screen ads can be placed based on subscriber preferences, interests and other volunteered personal information. Moben-maintained ad-server enables easy ad placement. view2surf™ also allows to use external adservers.